Thriving in Commercial Real Estate: Strategies, Deals, and Market Insights

Once you’ve broken into commercial real estate, the real work begins: building momentum, winning business, and executing deals with confidence. This session dives deeper into the strategies and tactics that experienced commercial agents use to grow their business and stand out in a competitive market. Panelists will share real-world transaction stories, deal structures, negotiation tactics, and market insight that goes beyond the basics. Attendees will learn how to position themselves as trusted advisors, navigate complex transactions, and build lasting relationships with investors, landlords, and business owners. This is an ideal session for agents who have dipped their toes into CRE—or are ready to elevate their skills to the next level. Key Takeaways: • Learn how to win commercial listings and buyer/tenant representation assignments. • Understand how to navigate complex deal structures and negotiations. • Gain insight into valuation approaches and market intelligence that builds client trust. • Walk away with real, actionable strategies for long-term CRE growth.

Speakers