People Over Perks: Recruiting and Retaining the Modern Agent Through Personal Brand Leadership

Today’s agents aren’t motivated by more tools or perks—they want visibility, trust, and leadership that helps them build a recognizable presence online. This session is designed for brokers and managers who want to recruit and retain top talent by supporting what truly drives agent loyalty: culture and personal brand growth.

Learn how agent expectations have shifted, how personal branding creates screen to screen trust, and how leaders can support brand development without rigid content rules or pressure. You’ll leave with practical language and strategies to position your brokerage as a true brand builder—one that supports long term career growth, confidence, and relevance in today’s digital marketplace.

Speakers