Why are we talking about recruiting this much? How to win the recruiting and retention game.

Recruiting has always been central to brokerage success, but today’s shifting market and unprecedented agent mobility make it more critical than ever. In this session, Sean Soderstrom, Founder & CEO of Courted, will share national data that reveals which agents are moving, where they are going, and why. He will introduce a practical recruiting framework designed to help brokerages segment their target agents, time their outreach, and tailor their approach for maximum impact. Attendees will learn how to identify strategic opportunities, structure conversations that resonate, and build accountability across their leadership teams to ensure consistent follow-through. With retention pressure mounting and competition for top agents intensifying, this session will equip brokerage leaders with the data, strategies, and systems they need to win the recruiting battle and strengthen their organizations for long-term growth.

Speakers