All Commercial Sessions will be held at the Omni Louisville.

MONDAY, MARCH 14

Opening General Session

In this session, Mike Fields will highlight progress in the Commercial Real Estate Brokerage space, review some of the most impressive deals done in the network, discuss the integration of REthink and Buildout with Commercial Resource, discuss enhancements to Commercial Resource and provide an overview of what to expect for Monday and Tuesday.

Speakers:           Christy Budnick, CEO Berkshire Hathaway HomeServices;

Mike Fields, Franchise Sales Director Commercial Real Estate, Berkshire Hathaway HomeServices.

Time:                  1:00 PM – 2:00 PM

Location:            Omni – Olmstead 1-3

Audience:           Commercial

Session I: Building a CRE Division with The Berkshire Hathaway HomeServices “Commercial Real Estate Advisor” Designation

Join the discussion of WHY and HOW Berkshire Hathaway HomeServices Michigan/Northern Indiana Real Estate designed and implemented a program for “Internal” “Commercial Real Estate Advisor” Designation and Certification (The Commercial Real Estate Platform).

While Residential and Commercial Real Estate transactions in most states require the same license, each area of expertise (Residential vs. Commercial) is vastly different from a skill, tools, expertise, training and risk management perspective.

Learn how the implementation of the Commercial Real Estate Platform and required certification is attracting new business and expanding the qualified “Commercial Advisor” Agent base while reducing risk management exposure.

Speaker:             Doug Todd, Berskhire Hathaway HomeServices Michigan Real Estate

Time:                  2:30 PM – 3:15 PM

Location:            Omni – Olmstead 1-3

Audience:           Commercial

Session II: Commercial Real Estate Q&A

Mike Fields will moderate an open forum question and answer session taking advantage of the group’s experience and expertise to answer your questions on the CRE market and trends, best practices, tools and resources, marketing issues, and more.

Speaker:             Mike Fields

Time:                  3:15 PM – 4:00 PM

Location:            Omni – Olmstead 1-3

Audience:           Commercial

TUESDAY, MARCH 15

Session I: Avatar – Define Your Ideal Client

What do you know about your ideal client? This session will help you define and better understand the clients you want to do business with, thus allowing you to attract them more easily. We will walk you through our #12 Prospect Identifier Process that you can implement to gain an understanding of your client’s real estate needs and real-life impacts.

Speakers:           Mike Gallegos

Time:                   1:00 PM – 2:00 PM

Location:            Omni – Olmstead 1-3

Audience:           Commercial

Session II: Value Proposition

Every Value Proposition should speak directly to a client’s challenges and make a bold case for you as not just a problem solver, but a trend spotter and master of your craft.  During this session, we’ll share our Validating Your Value Preposition System so that you can clearly demonstrate the benefit that you provide, and why there is no better choice than you.

Speakers:           Mike Gallegos

Time:                   2:15 PM – 3:15 PM

Location:            Omni – Olmstead 1-3

Audience:           Commercial

Commercial Real Estate Awards Recognition Reception

This networking opportunity for commercial sales professionals offers a forum for sharing tips and tactics that have proven effective in the current market. It also provides an opportunity to recognize award-winning achievements.
*By Invitation Only

Time:                  6:00 PM – 7:30 PM

Location:            Omni – Olmstead 1-3

Audience:           Commercial