Rod Santomassimo is the founder and president of the Massimo Group, CRE Perform, and Massimo Concord Ventures. The Massimo Group is the #1 CRE coaching and consulting organization in the world, assisting over 4,200 CRE professionals in building the business and life they desire. A graduate of Washington and Lee University, Rod earned his MBA from the Fuqua School of Business at Duke University, where he is a two-time recipient of the Duke University Fuqua School of Business Impact Alumni of the Year Award; Globe St. has also designated him as a “Best Boss” in CRE. The author of three best-selling books – Brokers Who Dominate, Teams Built to Dominate, and Knowing Isn’t Doing –became the #1 sales book in America upon its launch in late 2020. Rod is a syndicated columnist for the New York Real Estate Journal; and has been published and/or featured in several general business periodicals, including but not limited to Entrepreneur.com, The Good Men Project, and Thrive Global. In addition, he is a patented inventor.