Stop Recruiting, Start Attracting

Stop Recruiting, Start Attracting

In today’s dynamic real estate landscape, the traditional methods of recruiting agents are becoming less effective. The most successful brokerages are shifting from active recruiting to cultivating an irresistible brand that attracts top talent. In this session, we will delve into the art and science of making this pivotal shift. Participants will learn:

1. The key differences between recruiting and attracting, and why the latter is more sustainable and effective.
2. How to build a local brand that resonates with top-performing agents.
3. Strategies to leverage social media, content marketing, and other digital platforms to enhance your agency’s visibility and appeal.
4. The importance of creating a positive and growth-oriented company culture.
5. Practical tools and techniques to position your brokerage as the preferred choice for the modern real estate professional.

Join us to discover a fresh, forward-thinking approach to talent acquisition, ensuring your growth and success in the competitive real estate industry. Stop chasing agents and start letting them come to you!

Speakers