Neal Schaffer is an authority on helping innovative businesses digitally transform their sales and marketing. Founder of the digital marketing consultancy POCA Social, Neal also teaches at Rutgers Business School and the Irish Management Institute. Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has spoken on four continents in more than a dozen countries. He is also the author of four sales and marketing books, including Maximize Your Social, and the recently published The Age of Influence, a ground-breaking book redefining digital influence. Check out Neal’s Maximize Your Social Influence podcast for marketing inspiration and check out his blog at nealschaffer.com.
We hear a lot about influencers in social media and society, but what exactly is influencing and how can it be applied to real estate? This presentation will give you the background as to what influence is, why it is relevant to every agent and broker in the network and better equip you with the […]
If you want to maximize your impact in your sphere of influence, you need to be always on. Influence isn’t a one-time campaign, but evolves from a long-term commitment and consistent approach to leverage all of your communication channels to stay top of mind and add value to your network and community. This presentation covers […]
Equipped with the right mindset and communicating with always on influence, how can one best become an effective influencer? Becoming an effective influencer is at the heart of becoming a Forever Agent and is all about leveraging New Tools but maintaining the Old Rules of business networking: Building Like, Know, and Trust through content, branding, […]