Since 2013, Dr. J.J. Peterson has used the StoryBrand framework to help thousands of organizations clarify their message in order to grow their business. He holds a Ph.D. in Communication and has spent the last 20 years practicing and teaching communication theory. J.J. has studied C.S. Lewis in Oxford, debated theology with filmmakers at the Sundance Film Festival, directed a documentary, served in Marketing and PR for two multinational non-profit organizations, served as a communication professor, and has spoken to thousands of people about creating a clear message. As StoryBrand’s Director of Teaching and Facilitation, J.J. travels around the world facilitating StoryBrand workshops, helping people grow their business.
Most leaders, marketers, salespeople and managers struggle to explain what they do. It’s not because they aren’t smart, hard-working or likable, it’s because they aren’t communicating clearly. StoryBrand helps companies understand what customers are looking for so they can tell their story in such a way people listen. The human brain is drawn to CLARITY […]