Dr. J.J. Peterson 

Dr. J.J. Peterson 

Since 2013, Dr. J.J. Peterson has used the StoryBrand framework to help thousands of organizations clarify their message in order to grow their business. He holds a Ph.D. in Communication and has spent the last 20 years practicing and teaching communication theory. J.J. has studied C.S. Lewis in Oxford, debated theology with filmmakers at the Sundance Film Festival, directed a documentary, served in Marketing and PR for two multinational non-profit organizations, served as a communication professor, and has spoken to thousands of people about creating a clear message. As StoryBrand’s Director of Teaching and Facilitation, J.J. travels around the world facilitating StoryBrand workshops, helping people grow their business.

Clarify Your Message So Customers Will Listen: How the Power of Story Can Grow Your Business

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Most leaders, marketers, salespeople and managers struggle to explain what they do. It’s not because they aren’t smart, hard-working or likable, it’s because they aren’t communicating clearly. StoryBrand helps companies understand what customers are looking for so they can tell their story in such a way people listen. The human brain is drawn to CLARITY […]

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