Tell Stories, Win Top Talent

Today’s leaders need to work hand-in-hand with HR to recruit and keep the top talent needed to grow their business. Whether it is a new graduate or recruiting someone from a competitor, the stakes are high to get the right person in the right job and to do it quickly.

There are three stories leaders need to have in their toolbox to make their offer irresistible:

  1. Personal Story of Origin
  2. The Company’s Story 
  3. Case Stories

Case stories from other employees who have joined the company are important to showcase those who have not only had success in their careers but also developed friendships that exist outside of work.