From Camera Shy to Camera Shine: How to Be Authentic and Confident on Video

Hiding from the camera means hiding from clients! If you want to strengthen current relationships and build new ones, you need to put yourself on camera! In this session, you will learn how to use video effectively and authentically to differentiate yourself and gain a competitive advantage. During the session, we will help you overcome resistance to being on camera and reveal ways to incorporate video as a consistent component of your content marketing plan. We will review different video formats and styles (live, short-form, long-form) and explain how you can prepare for each one.

During this session, expect to learn:

  • How to prepare for being on camera
  • Tips to make you feel relaxed before filming
  • A step-by-step process to record videos so you feel confident
  • What to wear (and what not to wear)
  • How to film one video, cut that content and utilize it across many platforms in photo and video
  • The differences between live and taped video
  • How to prepare for a podcast vs. a video 
  • Expert tips on camera positioning and lighting

Video Marketing