Winning Luxury Listings Every Time

Join industry leaders John Schoonmaker and Belinda Wiseman of Berkshire Hathaway HomeServices Laffey International Realty as they reveal the top 10 ways to win a luxury listing. From pre-listing appointments to the marketing of luxury property, John and Belinda will reveal their comprehensive strategy for success.

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How to Prosper as a Partner of Today’s Mainstream Economy — PANEL

In this session, join Teresa Palacios Smith, Chief Diversity, Equity & Inclusion Officer at HomeServices of America, along with a panel of experts who will present the multitude of opportunities to market, sell and support the booming diverse communities. Learn how to participate in forward-moving organizations; form or join diversity councils both within your company and your community and empower yourself by understanding how to increase profits and best represent your community.

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Expectations of Today’s Luxury Consumer

While today's luxury consumer wants amenities and spaces that support a lavish lifestyle, they also now expect their home to serve many functions. We'll explore expectations of this consumer in the home and for luxury products in general. We’ll also review new requirements for technology, sustainability and spaces that promote wellness, which are all additional expectations of this consumer.

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“Are YOU Listed?” Optimizing Google My Business for Brokers

Google My Business is an essential tool for a brokerage to gain exposure. While your website generates leads from buyers and sellers who are googling questions, your Google My Business page attracts those who are googling the phrase "real estate brokers near me." With your name, address, phone number and links to your social media accounts front and center, prospects can easily find you from a simple Google search. In this session, learn how to use this free tool to add yourself to Google's business directory and be found!

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“Are YOU Listed?” Optimizing Google My Business for Agents

Google My Business is an essential tool for generating leads and increasing exposure. While your website generates leads from buyers and sellers who are googling questions, your Google My Business page attracts those who are googling the phrase "real estate agents near me." With your name, address, phone number and links to your social media accounts front and center, prospects can easily find you from a simple Google search. In this session, learn how to use this free tool to add yourself to Google's business directory and be found!

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