Academy 405 – 406 – Sales Convention 2024

More Than “Just Listed” & “Just Sold” – How to Create Content that Builds and Cements Relationships

February 10, 2023

"Just Listed" and "Just Sold" will not get you to the next level of business. (Sorry!) To stand out on social media and online, you need to be authentic, creative and nimble. Whether you’re a novice or experienced, you’ll learn to create a well-crafted content strategy plan that differentiates you from the competition. We will answer these questions: What should I make that helps me stand out? Where should I post it? How do I put myself on-camera authentically and confidently? How do I shoot less and produce more? This session includes a presentation and interactive exercises. We will drill down into the different types of content, including video, podcast, photos, and graphics, and how you can utilize them across different platforms. Do more with less!

Become a Forever Agent Remodeling Advisor Build Greater Homeowner Relationships and Create New Listing and Sales Opportunities!

February 10, 2023

Positioning yourself as a Forever Agent Remodeling Advisor offers amazing new opportunities for you to differentiate yourself, build greater sphere-of-influence relationships, close the Loyalty Gap, and Generate New Listings! In this session, internationally recognized educators and business-development experts Dennis and Teresa Walsh discuss how you can leverage the massive desire for home improvement guidance into a powerful new approach to growing your business as a Forever Agent. You’ll also learn more about the Residential Remodeling Specialist™ designation training, marketing tools, and resources available to help you leverage the power of Real Estate’s FOREVER Brand to increase your success working with buyers, sellers, flippers, and investors.

How Network Members are Winning More Business with XCEED – PANEL

February 10, 2023

As a Berkshire Hathaway HomeServices network member, did you know that you receive discounted rates and benefits from 100 top companies? Through the XCEED Program, brands like Apple, BMW Group, FedEx, Marriott and more offer exclusives just for you. Learn how members of the network are already leveraging these relationships to win more business, impress home buyers and sellers, and elevate their lifestyles. You'll hear directly from leaders in the Berkshire Hathaway HomeServices network about their first-hand success stories with XCEED Approved Providers.

Grow Your Team Business Using the Berkshire Hathaway HomeServices Technology Suite of Tools

February 10, 2023

From websites, lead routing, CRM, digital marketing and more, learn how network teams are leveraging the entire suite of powerful Berkshire Hathaway HomeServices tools to grow their business. This session applies to all team members, including team leads and administrators.

From Camera Shy to Camera Shine: How to Be Authentic and Confident on Video

February 10, 2023

Hiding from the camera means hiding from clients! If you want to strengthen current relationships and build new ones, you need to put yourself on camera! In this session, you will learn how to use video effectively and authentically to differentiate yourself and gain a competitive advantage. During the session, we will help you overcome resistance to being on camera and reveal ways to incorporate video as a consistent component of your content marketing plan. We will review different video formats and styles (live, short-form, long-form) and explain how you can prepare for each one.